ProToreMane FR → JP · sport-tech
Globalization lead. Took a French sport-tech product into the Japanese market. Market research, SEO foundation, and the full digital go-to-market plan · built before a single yen is spent.
Brief
Open the Japanese market for a French sport-tech app · not as a translation, as a culturally native product. Required deep market research on the JP sport-tech category, competitor mapping, JP search behavior, and a launch sequence the founders could execute.
Approach
Led full market research on the Japanese sport-tech space: category sizing, competitor benchmark, audience segmentation, JP-language search-intent mapping. Designed the SEO architecture · keyword strategy, structured data, on-site information architecture for both languages. Authored the complete digital go-to-market plan: Paid Media phasing, organic growth roadmap, partnership pipeline, KPI tree. Aligned product, engineering, and creative around launch milestones.
Outcome
JP marketresearch & positioning locked
SEO readybilingual architecture · structured data
GTM planpaid · organic · partnerships sequenced
pre-launchawaiting app release
cursor ↻ reveals
Stack
Market research · competitor benchmark · JP-language keyword research · SEO architecture · structured data · digital go-to-market plan · localization strategy · Figma · Claude / AI-assisted research ops