Nine years.

Independent Consultant · Google Ads, Meta Ads & Growth Marketing

Running Paid Media for a portfolio of clients in France and beyond. Multi-million-euro lifetime budget under management · monthly accounts from 10K to 100K€. Restructured 30+ accounts to date. ROAS optimization, CPA reduction, GTM + Conversions API tracking, Looker Studio dashboards, AI-assisted creative & bidding workflows.

• I Dom You · Head of Digital Marketing (47× peak ROAS, +63% YoY)
• Parlons Cash · UX/UI rebuild (podcast brand site)
• ProToreMane · globalization lead: FR sport-tech → JP market (research, SEO, GTM plan)
• Parlons Cash · solo build (UX/UI, SEO + AIO writing, front-end, audit, studio outreach)

Digital Project Lead · NOVARC (Freelance)

E-commerce acquisition lead. Pilotage of multi-channel campaigns (Google · Meta · LinkedIn). Shopify e-commerce optimization. Audit and restructuring of legacy ad accounts. Advanced audience analysis, lookalike + retargeting, SEO & on-site presence.

Digital Marketing Lead · KAMILA SARL (Freelance)

Meta Ads paid social, full CPA improvement work. SEO & SEA monetization, paid & organic optimization via Google Search Console + GTM. Full digital strategy audit and digital transformation roadmap.

EMEA VP Lead · United Sports of Lebanon · CDI

International coordination across Europe, Middle East & Africa. Multi-market ad campaigns. Pilotage of digital strategy and marketing teams. Managed a team of 9 (creatives, merchandising, interns).